Social & Digital Media Solutions

Digital marketing refers to the promotion of products or services using digital technologies, primarily on the Internet. This includes channels such as mobile applications, display advertising, and other digital platforms. These channels enable businesses to create, deliver, and communicate product value directly to consumers through digital networks. Since its evolution in the 1990s and 2000s, digital marketing has transformed how brands engage with customers by integrating technology into their strategies. With the increasing reliance on digital devices, businesses are leveraging digital marketing more than ever to reach audiences effectively.

Common digital marketing strategies include Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing and optimization, email marketing, display advertising, and the use of digital publications such as e-books, as well as multimedia formats like CDs and games.

In addition to online channels, digital marketing also encompasses non-Internet platforms such as television, mobile SMS and MMS, callback features, and on-hold ringtones. This broader scope differentiates digital marketing from online marketing, which is limited strictly to Internet-based platforms.